FIFTH RING - Audi City Lab

Milano Design Week 2018

An emotional space where the symbolic interpretation of an ideal fifth ring of the Audi logo becomes a metaphor of linkage whit innovation, vision and future. A fifth element that establishes a dialogue with a reflecting pool, through a natural play of reflections and sound design controlled by an algorithm, to explore the relationship between man and the elements.


16-22 April 2018, 10:00-24:00

Milano Design Week, Fuorisalone

Seminario Arcivescovile, Corso Venezia 11, Milano


Project: Mad Architects

Engineering: Maco Technology

Ring of Light: Artemide

Fog Scenary: Nephos Swiss Fog





Nephos Swiss Fog

via Pizzo di Claro 11

CH-6500 Bellinzona

tel-fax +41 91 825 09 62

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